By Malcolm Newbery | November 2018

Marketing departments, buyers and merchandisers, and sourcing and supply chain managers all are required by their businesses, be they own label retailers or wholesale brands, to analyse data. I explain how to use trade data to arrive at informed decisions on what to source (product) and from where to source it (geography and suppliers)


The article analyses

  1. One garment destination market, the European Union (EU)
  2. For one product category, pants and trousers
  3. For both men and women
  4. For the top exporters into the EU (those with more than a 1% share). This turned out to be 21 countries with a combined share of 90.6%


It then categorises them into

  • Low cost countries
  • Countries “local” to th EU
  • Internal EU trade


and highlights the major players


Finally, it investigates average import prices from each supplier category. By doing this experiment using the just-style re:source database, I have more facts to back up my sourcing decisions. I am sure the facts can also be used by marketing and sourcing managers to inform the decisions they have to take on behalf of their companies.


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